● In collaboration with The Nero Group, Waitrose will launch a new cafe concept in five stores
which will offer fresh coffee from The Nero Roasting Company and quality food by Waitrose
● Caffè Nero will separately also open its first cafe in a John Lewis store in White City, London
● These joint projects build on a successful strategic partnership which began in 2021
The Nero Group, the family owned and operated premium coffee house business behind Caffè Nero,
has today announced new partnerships with Waitrose and John Lewis.
Building on their successful relationship established in 2021, Waitrose and the Nero Group have
come together and developed a new cafe concept which will initially launch in five Waitrose stores.
The cafes will offer customers a menu with quality food and recipes from Waitrose and coffee
roasted specially for Waitrose by The Nero Roasting Company.
There is also the opening of the first Caffè Nero in a John Lewis store, in White City, London. The
1500 sq ft store will seat 72 people and will offer the full range of Caffè Nero’s premium speciality
coffees and its deli food. Customers can also expect the same warm welcoming experience they
would receive from any Caffè Nero store on the high street.
The first Waitrose stores to offer the new cafes will be Billericay, Godalming, Keynsham, Locks Heath
and Stroud. The new Waitrose café concept provides customers with a full sit in café experience.
Collaboration between The Nero Group and Waitrose started back in 2021. Since then the Nero
Roasting Company has been supplying Waitrose’s 9 million myWaitrose loyalty customers with high
quality roasted and blended coffee designed especially for them.
Will Stratton- Morris, Caffè Nero CEO UK commented: “Our partnership with Waitrose continues to
build and we’ve been delighted with the close working relationship we have grown. We have always
seen the potential to deepen that relationship further and the launch of the new cafes in Waitrose is
a key step in that process, as is widening the scope of our relationship with our first Caffe Nero store
within a John Lewis store. I’m excited that customers can enjoy the hospitality and premium coffee
of a Caffè Nero within the unique shopping experience of John Lewis. It’s a perfect pairing and there
is still so much scope for our partnership to continue to grow”.
Charlotte Di Cello, Commercial Director for Waitrose commented: “We’re excited to build on our
successful partnership with the Nero Group with the launch of our new cafes. The initial tranche of
five cafes will offer the best of Waitrose quality food with coffee from The Nero Roasting Company
in a welcoming environment with the great Partner-led service we’re famous for. Our stores are
hubs for local communities across the country and we know our customers love to have the option
of enjoying a coffee, snack or meal after their shop.”
ENDS
About Caffè Nero Group Ltd:
· Caffè Nero is the largest independent coffee house group in Europe.
· Caffè Nero remains a family-owned and operated business.
· The Nero Group operates over 1,050 stores across 10 countries
· The Group has more than 625 Caffè Nero stores across the UK.
· The Nero Group currently employs over 7,000 people in the UK
· Since 2016, through its charitable foundation, Caffè Nero has donated over $850,000 to UK and
international humanitarian causes, as well as supporting and funding coffee farmers in the
communities which produce Caffè Nero’s green coffee beans
· Caffè Nero was founded by Gerry Ford in 1997 and he continues to be the Group CEO.
Details
| Published: | December 9th, 2024 |
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